What We Do
INTRO
The result is a pricing structure and service menu that guides customers toward your highest-value options — not by changing what you offer, but by changing how it's seen.
SECTION 1: WHAT WE OFFER
Service 1: Menu & Pricing Psychology Audit
Our core service. A forensic analysis of your current service menu or pricing page, identifying every place consumer psychology principles are being violated — and delivering a specific, prioritised written brief to fix each one.
What we look at:
- How your prices are ordered and anchored
- Whether your choice structure is helping or overwhelming customers
- Whether your highest-margin services have the visibility they deserve
- How your descriptions are framing the customer’s decision
- Where social proof is placed relative to your pricing
- Whether your add-ons and upsells are connected or buried
What you receive: A structured written document — clear, specific, and ready to hand to whoever manages your website or printed menu. Every finding includes the psychology principle being violated, why it matters, and exactly what to change. Prioritised by impact so you know where to start.
Investment: $350 AUD. Delivered within 5 business days.
Service 2: Choice Architecture Review
A focused analysis of your pricing tier structure only — how many options you offer, how they’re ordered, and whether a decoy tier, price anchor or bundle opportunity is being missed.
Ideal for businesses that have recently updated their pricing or are launching a new service and want to structure it for maximum uptake before it goes live.
Investment: $197 AUD. Delivered within 3 business days.
Service 3: Service Language Rewrite
A complete rewrite of your service descriptions — replacing feature-based language with outcome language, adding social proof placement, and ensuring every description answers the one question customers are actually asking: how will I feel after this?
Delivered as a ready-to-publish document. You copy, paste, and you’re done.
Investment: $247 AUD. Delivered within 5 business days.
SECTION 2: HOW THE PROCESS WORKS
Step 1 — You share your menu
Send us a link to your services page, pricing page, or menu PDF. That’s all we need to get started. No forms, no onboarding calls, no lengthy briefing documents.
Step 2 — We analyse it
We review your menu against a comprehensive consumer psychology checklist — 25 specific principles applied to your actual content. This is where we identify every problem and its likely impact on customer behaviour.
Step 3 — We send you a free sample
Before you commit to anything, we restructure one section of your menu and send you a before and after comparison at no cost. You see the quality of the work before you decide whether to proceed.
Step 4 — You approve and pay
If the sample demonstrates value — and it will — you approve the full audit and pay via PayPal invoice. $350 AUD. No surprises.
Step 5 — We deliver the full audit
Within 5 business days you receive a complete written audit document — every finding, every fix, prioritised by impact. Ready to hand to your team and implement immediately.
Step 6 — We support implementation
Have a question about a specific recommendation? Reply to the email. We’re one response away. No extra charge.
SECTION 3: WHO THIS IS FOR
Sweet Sour Sauce works with any service business that has a menu, pricing page, or list of offerings — and wants it to work harder.
We currently work with businesses including:
- Day spas and wellness centres
- Beauty salons and skin clinics
- Allied health practices — physiotherapists, chiropractors, osteopaths
- Fitness studios and personal trainers
- Accountants, bookkeepers and professional service firms
- Cafes and restaurants
- Cleaning, trades and home service businesses
If your business has a list of services and prices — and customers choose from it — consumer psychology principles apply. And we can help.
SECTION 4: FAQ
How long does the audit take? We deliver the full audit within 5 business days of receiving payment. The free sample is usually sent within 24–48 hours of your initial reply.
Do I need to redesign my menu or website? No. The audit delivers written recommendations — structural and language changes that, in most cases, require no design work at all. Most fixes can be made directly in your website editor or word processor by you or a staff member.
What if I only have a simple price list? Perfect. Even the simplest price list has anchoring, ordering and language issues that affect customer behaviour. Some of the most impactful audits we’ve done have been for businesses with very straightforward menus.
Will this work for my type of business? If you have a service menu or pricing page and customers choose from it, yes. The psychology principles we apply are not industry-specific — they are human. They work the same way whether your customer is choosing a facial, a physiotherapy package, or an accounting service.
How do I pay? By PayPal invoice. You receive an invoice by email, pay securely online, and the full audit begins immediately.
What if I’m not satisfied? You’ve already seen the quality of the work before paying, via the free sample. If you proceed and feel the full audit doesn’t deliver on that standard, contact us, and we’ll make it right.