Sweet Sour Sauce Agency
"Good marketing makes the company look smart. Great marketing makes the customer feel smart!"
JOE CHERNOV
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Services
Menu & Pricing Psychology
Your pricing structure is already making decisions for your customers — just not the ones you'd choose. Let's fix that.
Most businesses present their services based on what feels logical to them. Consumer psychology research shows customers decide very differently — based on how choices are ordered, what gets labelled, and what the first number they see happens to be. We identify every place your current menu or pricing page is working against you, and deliver a specific written brief to fix it.
Choice Architecture Review
The difference between two pricing tiers and three can double your average transaction value.
The way you present your options changes what people choose — not because you’ve changed the prices themselves, but because the brain responds to context, comparison and anchoring in very predictable ways. We apply the Decoy Effect, price anchoring and the Paradox of Choice principles to your existing structure to guide customers toward your highest-margin services — without pressure or gimmicks.
Service Language Rewrite
Customers don't buy services. They buy how they'll feel afterwards. Most service menus never tell them.
Descriptions that list features and durations inform. Descriptions that paint an outcome sell. We rewrite your service and product descriptions using outcome language, social proof placement and scarcity principles — so your menu or pricing page does the selling before a customer has spoken to anyone on your team.
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We read your menu the way customers do
Before anything else, we look at your pricing or service menu through the lens of consumer psychology — not your expertise or your preferences, but the invisible decision-making patterns your customers bring every time they choose. We identify exactly where attention drops, where choices overwhelm, and where your most profitable services are being overlooked.
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We show you the before and after
Every audit includes a direct comparison — your current structure alongside the recommended version. No abstract advice. No vague suggestions. A concrete, side-by-side demonstration of what changes and why it works, written in plain language anyone on your team can act on immediately.
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You implement. We support.
The audit is delivered as a written brief — specific, prioritised, and ready to hand to whoever manages your website, menu or pricing page. Most changes take minutes to implement. No specialist required for the majority of fixes. And if you have questions, we’re one email away.
A specialist consultancy. One focus. Real results.
Sweet Sour Sauce is a boutique consultancy specialising in consumer psychology for service businesses — spas, salons, allied health practices, professional services, hospitality, and anyone whose revenue depends on how customers read and respond to a service menu or pricing page.
We apply established principles from behavioural economics and consumer psychology — the Decoy Effect, price anchoring, outcome language, the Paradox of Choice — to the specific, practical challenge of getting customers to choose your highest-value services more often.
No generic marketing advice. No ad campaigns. Just a forensic look at what your pricing structure is doing to customer behaviour, and a clear brief for making it work harder.